Journal / Fit notes / Fabric notes / Finish notes / Design files
Read the build notes.
Six entries from Scared But Alive: how the tank fits, why COMF+ fabric matters, which finish details make the product feel complete, and the pattern, fabric, and weight decisions behind every piece in the lineup.
Tank fit guide.
Neckline, armhole, length, and drape notes for choosing the London Tank without guessing.
COMF+ fabric standard.
The black fabric standard: depth, shape retention, hand feel, and why COMF+ is built for repeat wear.
The part you keep.
Frosted TPU packaging, metal trims, hang tags, and the details that make the product feel finished before launch.
The hip pattern.
How we cut Berlin and Dubai around the saddle, not the waist. Wider hip block, deeper rise, pocket placement.
The 500-wash protocol.
How we test COMF+ for fade. Fiber chemistry, delta-E threshold, 500 actual machine washes.
560 GSM.
Why the LA Hoodie weighs one-third more than the premium streetwear default — and what it cost us.
Design files / Sourced + cited / From the development room
The design files.
Eleven files — the geometry, fabric science, economics, and psychology of garments that actually fit. Every claim sourced and cited.
The armhole geometry.
why does the armhole always show everything. What an armhole actually has to do, the three ways it fails, and the geometry that fixes it.
The three-size problem.
what's my size, then. One base pattern, photocopied at three zoom levels — why no size on the rack agrees with a body that lifts.
Fade, explained.
why did this fade so fast. Dye chemistry, fiber choice, fabric weight — fading is decided before laundry day.
The liner system.
why do all my shorts ride up and rub. Chafing is friction physics, not a body flaw — and the 2-in-1 liner is the engineered fix.
The raw edge.
why does my cut-off never sit right. Curl, ladder, flare — the textile science of raw knit edges, with respect for the scissors ritual.
Structured drape.
why does every boxy tee tent on me. Drape is a lab number, boxy is a drafted geometry, and the tent is a spec failure — not your body.
The first right fit.
why did this finally feel like me. Enclothed cognition, appearance congruence, and the attention tax that ends when a garment finally fits.
The small run.
why won't they just make more. Factory minimums, dye-lot chemistry, and the difference between scarcity that is true and scarcity that is theater.
The weight.
what does gsm actually mean. The full ladder from flimsy to 560, what the grams measurably buy, and when heavy is just heavy.
The block.
why don't men's shirts ever fit me right. The pattern geometry of who menswear is drafted for — computed from 6,068 measured bodies.
The chart.
which measurement do i actually go by. Two thirds of real bodies are told two different sizes by the same chart — we ran the numbers on our own.
The letter.
why am i a medium here and a large there. Nothing defines what an M must measure — so we put eleven published charts side by side, including ours.
The smell.
why does this still smell after i washed it. Two different smells, one of them oil bound into the fibre — and our own rack scored against the evidence.
The little balls.
why is this shirt already covered in little balls. Pilling is set by fibre strength at the mill, not by your laundry — and the label predicts it.
The uniform.
why do i wear the same thing every day. The decision-fatigue folklore audited, the wear data that survives, and the math that turns ten pieces into 36 outfits.
The pockets.
where am i supposed to put my phone. 80 measured jeans, an 8.8 cm gap on identical waists, and the 30-second test that outs a fake pocket at the rack.
The liner.
does the liner actually do anything. 51 randomized trials, zero seconds gained, and the four jobs the liner is really doing — friction, moisture, damping, cover — plus a 30-second liner check.
The sleeve.
why are the sleeves always too tight. 6,068 measured arms sorted into our own size chart, a 2.71-inch spread inside a single size, and the half-inch of grade that is supposed to cover it.
The hem.
why does every jacket stop at my hip. The men's block draws the hem the same width as the chest; on 6,068 measured bodies the hip runs 3 inches over the chest in one file and 1.5 under in the other. Where a hem actually lands, and the 60-second tape check.
The methods.
how do i make a tank fit. The men's three-pack, scissors, sizing up, the dryer, a tailor — five methods ranked on the one measurement no spec sheet prints. One size up buys 4 inches of chest for 0.31 inches of armhole depth.