Journal / Fit notes / Fabric notes / Finish notes / Design files
Read the build notes.
Six entries from Scared But Alive: how the tank fits, why COMF+ fabric matters, which finish details make the product feel complete, and the pattern, fabric, and weight decisions behind every piece in the lineup.
Tank fit guide.
Neckline, armhole, length, and drape notes for choosing the London Tank without guessing.
COMF+ fabric standard.
The black fabric standard: depth, shape retention, hand feel, and why COMF+ is built for repeat wear.
The part you keep.
Frosted TPU packaging, metal trims, hang tags, and the details that make the product feel finished before launch.
The hip pattern.
How we cut Berlin and Dubai around the saddle, not the waist. Wider hip block, deeper rise, pocket placement.
The 500-wash protocol.
How we test COMF+ for fade. Fiber chemistry, delta-E threshold, 500 actual machine washes.
560 GSM.
Why the LA Hoodie weighs one-third more than the premium streetwear default — and what it cost us.