01 · the brand
choose yourself.
why did i make scared but alive? because i felt scared, but i felt so alive that i chose myself. we crossed out scared because we don't let the fear stop us from being our true self. it's taking the road less traveled. standing on your own. i designed the brand after my personal style. all black, monochromatic, good fabrics. something to make you feel confident. · momo, the founder
- unisex streetwear. monochrome pieces cut for shape and movement.
- comf+ fabric. our piqué: 70% modal rayon, 30% recycled polyester. the soft hand of a daily tee with a more technical surface. it drapes with weight, breathes through movement and keeps its shape wash after wash.
- technical details. jet black piqué. tight necklines that hold. custom waistbands with rubber-dipped drawcords. 2-in-1 shorts with a compression layer. a 560 gsm heavyweight hoodie. technical pieces, made to be lived in.
- named for cities. each piece has its own character. explore the collection below and find what feels like you.
designed in los angeles. shipped from california.
