the armhole problem

every tank top i owned had armholes down to my belly button.


not literally. but close enough that raising my arm in public meant showing everything underneath — binder, sports bra, whatever i was layering to get through the day. one wrong reach and the whole system was exposed.


so i stopped wearing tanks. for years.



the problem isn't your body


mens tanks are cut for a frame with wider shoulders and a narrower torso. the armhole sits lower because the chest is flatter and there's less to expose from the side. makes sense — for that body.


but if you're AFAB, transmasc, or nonbinary — that same armhole becomes a liability. the cut gapes at the side. fabric drapes wrong. and if you're binding or compressing, you're now managing a wardrobe malfunction every time you move.


womens tanks aren't better. they're tighter through the chest, thinner fabric, and built to show the shape underneath. the opposite of what most of us are going for.



what we actually [changed]


the ibiza rib tank has a high-cut armhole — tight enough that nothing shows from the side, loose enough that you're not restricted. ribbed texture adds structure without cling. shows your arms without showing everything else.


the london tank takes it further — heavier fabric, drop shoulder, and arm openings that were drafted on bodies like yours. not retrofitted. not "unisex." built from scratch.


the stockholm tank splits the difference — fitted through the torso with a silhouette that doesn't betray what's underneath.



the design isn't the feature. the [confidence] is.


i didn't start this brand to make tanks. i started it because i wanted to raise my arm without thinking about it. that's it. that's the whole thing.


if you've been avoiding sleeveless anything — the armhole was the problem. not you.



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